1) To be one of the leading Cable Manufacturer in Eastern India delivering, reliable and quality products, creating superior value for all stakeholders and leading the industry in terms of quality, profitability and market share.

In addition achieving operational excellence and responsible citizenship with caring for environmental protection.

2) To set new benchmarks in standards of corporate performance and governance and add value for all stakeholders through pursuit of operational and financial excellence, responsible citizenship and consistent and predictable growth.



1) Providing work environments where our employees can meet their potential and thrive in an atmosphere of excellence.

2) Striving to be the industry standard in service, quality, reliability, safety and productivity.

3) To maintain a superior level of integrity in interactions with business partners and Associates and corporate performance and governance.

4) To uphold the guiding principles of trust, integrity and transparency in all areas and conduct our business as model corporate citizens.